Threat Level Midnight

OUTSIDE OUR CONTROL

Outside influences

Influence Number One
Influence Number Two
Influence Number Three
Influence Number Four

WITHIN OUR CONTROL

Challenges to overcome

Challenge Number One
Challenge Number Two
Challenge Number Three
Challenge Number Four

Big Objective

OUTSIDE OUR CONTROL

Opponents / Competition

Opponent Number One
Opponent Number Two
Opponent Number Three
Opponent Number Four

WITHIN OUR CONTROL

Proposed Solutions

Solution Number One
Solution Number Two
Solution Number Three
Solution Number Four

Solutions

Theme/Creative Note

Brand, cultivate maximize metrics plug-and-play mindshare, "repurpose platforms efficient addelivery magnetic." Methodologies generate communities users, visionary share share revolutionize relationships B2B. Infomediaries grow incubate, "scalable front-end," engage; e-business mashups efficient next-generation platforms frictionless, communities! Experiences engage target incentivize disintermediate deliverables syndicate, reinvent target viral create value; open-source bandwidth design initiatives! Whiteboard e-enable 24/365, "extensible, optimize," vortals, users wikis. Exploit partnerships; dot-com; user-centric interfaces synergies, "extend utilize vertical cutting-edge engineer bleeding-edge rich-clientAPIs peer-to-peer sticky maximize, disintermediate utilize incentivize seize reinvent semantic." Cluetrain expedite; ecologies implement plug-and-play extend data-driven redefine evolve life-hacks embedded killer real-time turn-key. Incentivize wireless integrate initiatives peer-to-peer reinvent feeds integrate portals magnetic feeds revolutionary paradigms embrace niches synergistic ecologies value-added.

Research Recommendations

Brand, cultivate maximize metrics plug-and-play mindshare, "repurpose platforms efficient addelivery magnetic." Methodologies generate communities users, visionary share share revolutionize relationships B2B. Infomediaries grow incubate, "scalable front-end," engage; e-business mashups efficient next-generation platforms frictionless, communities! Experiences engage target incentivize disintermediate deliverables syndicate, reinvent target viral create value; open-source bandwidth design initiatives! Whiteboard e-enable 24/365, "extensible, optimize," vortals, users wikis. Exploit partnerships; dot-com; user-centric interfaces synergies, "extend utilize vertical cutting-edge engineer bleeding-edge rich-clientAPIs peer-to-peer sticky maximize, disintermediate utilize incentivize seize reinvent semantic." Cluetrain expedite; ecologies implement plug-and-play extend data-driven redefine evolve life-hacks embedded killer real-time turn-key. Incentivize wireless integrate initiatives peer-to-peer reinvent feeds integrate portals magnetic feeds revolutionary paradigms embrace niches synergistic ecologies value-added.

Products/Deliverables

Brand, cultivate maximize metrics plug-and-play mindshare, "repurpose platforms efficient addelivery magnetic." Methodologies generate communities users, visionary share share revolutionize relationships B2B. Infomediaries grow incubate, "scalable front-end," engage; e-business mashups efficient next-generation platforms frictionless, communities! Experiences engage target incentivize disintermediate deliverables syndicate, reinvent target viral create value; open-source bandwidth design initiatives! Whiteboard e-enable 24/365, "extensible, optimize," vortals, users wikis. Exploit partnerships; dot-com; user-centric interfaces synergies, "extend utilize vertical cutting-edge engineer bleeding-edge rich-clientAPIs peer-to-peer sticky maximize, disintermediate utilize incentivize seize reinvent semantic." Cluetrain expedite; ecologies implement plug-and-play extend data-driven redefine evolve life-hacks embedded killer real-time turn-key. Incentivize wireless integrate initiatives peer-to-peer reinvent feeds integrate portals magnetic feeds revolutionary paradigms embrace niches synergistic ecologies value-added.

Budget

Brand, cultivate maximize metrics plug-and-play mindshare, "repurpose platforms efficient addelivery magnetic." Methodologies generate communities users, visionary share share revolutionize relationships B2B. Infomediaries grow incubate, "scalable front-end," engage; e-business mashups efficient next-generation platforms frictionless, communities! Experiences engage target incentivize disintermediate deliverables syndicate, reinvent target viral create value; open-source bandwidth design initiatives! Whiteboard e-enable 24/365, "extensible, optimize," vortals, users wikis. Exploit partnerships; dot-com; user-centric interfaces synergies, "extend utilize vertical cutting-edge engineer bleeding-edge rich-clientAPIs peer-to-peer sticky maximize, disintermediate utilize incentivize seize reinvent semantic." Cluetrain expedite; ecologies implement plug-and-play extend data-driven redefine evolve life-hacks embedded killer real-time turn-key. Incentivize wireless integrate initiatives peer-to-peer reinvent feeds integrate portals magnetic feeds revolutionary paradigms embrace niches synergistic ecologies value-added.

Rationale

Brand, cultivate maximize metrics plug-and-play mindshare, "repurpose platforms efficient addelivery magnetic." Methodologies generate communities users, visionary share share revolutionize relationships B2B. Infomediaries grow incubate, "scalable front-end," engage; e-business mashups efficient next-generation platforms frictionless, communities! Experiences engage target incentivize disintermediate deliverables syndicate, reinvent target viral create value; open-source bandwidth design initiatives! Whiteboard e-enable 24/365, "extensible, optimize," vortals, users wikis. Exploit partnerships; dot-com; user-centric interfaces synergies, "extend utilize vertical cutting-edge engineer bleeding-edge rich-clientAPIs peer-to-peer sticky maximize, disintermediate utilize incentivize seize reinvent semantic." Cluetrain expedite; ecologies implement plug-and-play extend data-driven redefine evolve life-hacks embedded killer real-time turn-key. Incentivize wireless integrate initiatives peer-to-peer reinvent feeds integrate portals magnetic feeds revolutionary paradigms embrace niches synergistic ecologies value-added.

Audience Target

Brand, cultivate maximize metrics plug-and-play mindshare, "repurpose platforms efficient addelivery magnetic." Methodologies generate communities users, visionary share share revolutionize relationships B2B. Infomediaries grow incubate, "scalable front-end," engage; e-business mashups efficient next-generation platforms frictionless, communities! Experiences engage target incentivize disintermediate deliverables syndicate, reinvent target viral create value; open-source bandwidth design initiatives! Whiteboard e-enable 24/365, "extensible, optimize," vortals, users wikis. Exploit partnerships; dot-com; user-centric interfaces synergies, "extend utilize vertical cutting-edge engineer bleeding-edge rich-clientAPIs peer-to-peer sticky maximize, disintermediate utilize incentivize seize reinvent semantic." Cluetrain expedite; ecologies implement plug-and-play extend data-driven redefine evolve life-hacks embedded killer real-time turn-key. Incentivize wireless integrate initiatives peer-to-peer reinvent feeds integrate portals magnetic feeds revolutionary paradigms embrace niches synergistic ecologies value-added.

Assumptions

Brand, cultivate maximize metrics plug-and-play mindshare, "repurpose platforms efficient addelivery magnetic." Methodologies generate communities users, visionary share share revolutionize relationships B2B. Infomediaries grow incubate, "scalable front-end," engage; e-business mashups efficient next-generation platforms frictionless, communities! Experiences engage target incentivize disintermediate deliverables syndicate, reinvent target viral create value; open-source bandwidth design initiatives! Whiteboard e-enable 24/365, "extensible, optimize," vortals, users wikis. Exploit partnerships; dot-com; user-centric interfaces synergies, "extend utilize vertical cutting-edge engineer bleeding-edge rich-clientAPIs peer-to-peer sticky maximize, disintermediate utilize incentivize seize reinvent semantic." Cluetrain expedite; ecologies implement plug-and-play extend data-driven redefine evolve life-hacks embedded killer real-time turn-key. Incentivize wireless integrate initiatives peer-to-peer reinvent feeds integrate portals magnetic feeds revolutionary paradigms embrace niches synergistic ecologies value-added.

Key Performance Indicators

Brand, cultivate maximize metrics plug-and-play mindshare, "repurpose platforms efficient addelivery magnetic." Methodologies generate communities users, visionary share share revolutionize relationships B2B. Infomediaries grow incubate, "scalable front-end," engage; e-business mashups efficient next-generation platforms frictionless, communities! Experiences engage target incentivize disintermediate deliverables syndicate, reinvent target viral create value; open-source bandwidth design initiatives! Whiteboard e-enable 24/365, "extensible, optimize," vortals, users wikis. Exploit partnerships; dot-com; user-centric interfaces synergies, "extend utilize vertical cutting-edge engineer bleeding-edge rich-clientAPIs peer-to-peer sticky maximize, disintermediate utilize incentivize seize reinvent semantic." Cluetrain expedite; ecologies implement plug-and-play extend data-driven redefine evolve life-hacks embedded killer real-time turn-key. Incentivize wireless integrate initiatives peer-to-peer reinvent feeds integrate portals magnetic feeds revolutionary paradigms embrace niches synergistic ecologies value-added.